YouTube Now Helping Artists Sell The Scarce
from the good-for-them! dept
About two and a half years ago (soon after I did my first presentation about CwF+RtB), I was asked to stop by the YouTube offices, to talk about what things they might do to help artists earn more money. And the key suggestion I made was — add more features that would allow artists to sell scarcities with their content: let them sell concert tickets, merchandise, access, whatever. I was thanked… and never heard from them again. So it’s nice to see that, years later, it appears that YouTube is finally doing exactly that:
We?re launching a feature called the Merch Store that will allow YouTube partners to offer fans merchandise directly on your channel. Fans will be able to buy artists? merchandise, digital downloads, concert tickets and even unique experiences like meetups. These features are made possible through affiliates like Topspin for merchandise, concert tickets and experiences; Songkick for concerts; and iTunes and Amazon for music downloads. We?ll be rolling out the Merch Store to music partners globally over the coming weeks
As YouTube has become a bigger and bigger source of music listening and discovery, I think this is fantastic. It will be interesting to see how well integrated it really is. As musicians get to test this out, we’d love to hear about their experiences, which they can provide over at Step2.