Why Didn't Media Companies Create Their Own Zite?
from the $40-million-would-have-been-nice... dept
While we’re wondering how the NY Times might have better spent the $40 million they dumped into the Emperor’s New Paywall, when you combine that with the story of a bunch of big media companies ordering Zite to stop making their content more useful and readable, you come to the natural question of wondering why these big media companies haven’t made their own Zites:
For publishers, the problem is that Zite is really, really good at personalization and filtering. In my use of the app over the past few weeks, I?ve consistently found that the app shows me headlines I want to click on ? and that?s the test that really matters.
We in media should think about what led us to this place, where major news outlets are targeting a company that is creating something they should create: an innovative, personalized news source.
What efforts have major media companies made to build or enable their own innovative news consumption products?
Couldn’t the NY Times or News Corp. have spent the millions they’ve spent on locking up their content towards something like Zite that actually makes their content more valuable and more useful? The problem seems to be that they value the content over all, and don’t realize that, just as important as the content itself, is how people find and interact with it. Unfortunately, it seems unlikely that any of the big media properties recognize that yet.