Sesame Street Recognizes That Advertising Is Content… On A Horse… Cow

from the i'm-on-a-horse dept

Earlier this year, we talked about the viral sensation of the Old Spice “I’m on a horse” ads, which have since morphed into various other successful campaigns:

Not surprisingly, this has created a ton of parodies and spoofs… but what I wasn’t expecting was that Sesame Street would do its own parody of a TV commercial:
Now, it should be admitted that Sesame Street has been getting a bit edgier lately, with the whole controversy over Katy Perry’s “appearance” with Elmo, and the whole “sexy” Sesame Street Halloween costume thing, but still I find this fascinating. While there are some who are worried about the role of advertising on children’s TV, this seems to be an admission by Sesame Street in recognizing that ads are content too, and it can use that to its own advantage. Lots of people love the Old Spice ad, so why not play off of that to get some attention to its own work?

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Comments on “Sesame Street Recognizes That Advertising Is Content… On A Horse… Cow”

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Anonymous Coward says:

Re: Adult service

Sesame Street has always done bits to appeal to the parents. They did an Amazing Race parody a couple of years ago that had me in stitches. I would say if you weren’t parodied by Sesame Street, MAD Magazine or SNL your advertising agency is doing something wrong.

When I was in High School in the seventies I would come home from school to find my Mom watching Sesame Street. She always loved the Muppets and it was better TV than the soaps.

Anonymous Coward (user link) says:

Re: Sesame Street Parodying

Sesame Street is safe on this one – because as you pointed out this is clearly a parody, there aren’t any copying/copyright legal issues that arise. Old Spice has no right which would protect them from a parody like this.

Sesame street can go on climbing back into the public consciousness without fear of any real lawsuit.

Plus, all kids should be wearing old spice deodorant, and using the aftershave of course.


Shawn (profile) says:

Re: Does Mikey Like?

Look at your comment. Back to mine. Back to yours NOW BACK TO MINE. Sadly, it isn’t mine. But if you stopped trolling and started posting legitimate crap it could LOOK like mine. Look down, back up, where are you? You’re scrolling through comments, finding the ones that your comment could look like. Back at mine, what is it? It’s a highly effective counter-troll. Look again, MY COMMENT IS NOW DIAMONDS.

Anything is possible when you think before you comment or post.

I’m on a computer

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