NY Times Tests A Paywall With A Regional Paper
from the and-what-will-they-learn dept
Last year, the NY Times announced plans to implement a paywall in 2011. We’re not entirely sure what they’ve been working on over the year between the announcement and the actual implementation (as many of the “leaked” details seemed to contradict other comments), but apparently the company is quietly testing a paywall on a separate local newspaper, the Telegram & Gazette in Worcester, MA. The idea is to hide certain local content behind the paywall — which will charge a whopping $14.95 per month to access. Now, looking around, it certainly does appear that the Telegram & Gazette is really the only major news source in Worcester (feel free to correct me if I’m wrong, but I can’t find anything else significant). However, with various local news operations springing up all over the place, it certainly seems like it could make sense for one of them to quickly target Worcester and get a nice jump in traffic.