That Was Fast: New Detroit Newspaper Lasted An Entire Week Before Shutting Down

from the not-much-planning-there,-eh? dept

A few weeks ago, some publishing industry veterans announced plans to start a new daily newspaper in Detroit, a city that has seen its daily newspapers significantly scale back the production of the paper product. This resulted in some reasonable confusion over how the plan could possibly make sense. There was little indication of a plan to do anything different to try to offer a better product. Instead, it looked like just an attempt to jump in with a product not particularly different than the ones that had already stumbled in the same market — but without the brand recognition or built up loyalty. So, it should come as little surprise that the new paper appears to have folded after just a single week of operation, though the publishers insist it’s just a temporary “bump” due to (merely) a lack of advertising, distribution or timely printing operations. Seems like there are some kinks to work out.

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