Why Not Aggregate Yourself?
from the can't-think-of-any-reason-not-to-do-so dept
With various news publications complaining about online aggregators somehow being unfair, back in August, we wondered why those big mainstream publications didn’t just aggregate or, as they prefer, “parasite” themselves. For example, they complain about other sites writing up short “bloggy” summaries of their long and in-depth news reports — but why can’t those publications create their own shorter versions as well?
As if proving that point, the website Gawker (who has been accused of such “parasiting” before) apparently tried this approach itself recently. It had a 2,000 word story that it purchased from a guy who had worked with Richard Heene (the father behind the “balloon boy” stunt). But rather than just leave the 2,000 word story, it also created its own shorter bullet-point version, which is likely what it would have written up if the original story had been published elsewhere. And, while the original story still got a ton of traffic, the summary post still scored a lot of pageviews — more than the average Gawker post.
If anything, this supports the idea that publications really have nothing to complain about with these sites that summarize their longer stories. There’s absolutely nothing stopping them from doing it themselves as well — and, who knows, it might augment their traffic as well.