Why Not Aggregate Yourself?

from the can't-think-of-any-reason-not-to-do-so dept

With various news publications complaining about online aggregators somehow being unfair, back in August, we wondered why those big mainstream publications didn’t just aggregate or, as they prefer, “parasite” themselves. For example, they complain about other sites writing up short “bloggy” summaries of their long and in-depth news reports — but why can’t those publications create their own shorter versions as well?

As if proving that point, the website Gawker (who has been accused of such “parasiting” before) apparently tried this approach itself recently. It had a 2,000 word story that it purchased from a guy who had worked with Richard Heene (the father behind the “balloon boy” stunt). But rather than just leave the 2,000 word story, it also created its own shorter bullet-point version, which is likely what it would have written up if the original story had been published elsewhere. And, while the original story still got a ton of traffic, the summary post still scored a lot of pageviews — more than the average Gawker post.

If anything, this supports the idea that publications really have nothing to complain about with these sites that summarize their longer stories. There’s absolutely nothing stopping them from doing it themselves as well — and, who knows, it might augment their traffic as well.

Filed Under: , ,
Companies: gawker

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Why Not Aggregate Yourself?”

Subscribe: RSS Leave a comment
Anonymous Coward says:

Re: Aggregate?

I agree…I don’t think this is technically aggregation.

If the newspapers wanted to aggregate, they would just suck the first paragraph and headline out like any other existing aggregator does…no need to create summaries or abstracts or whatnot.

Put the damn feed right on the newspaper landing page…hell, they could even aggregate from other publications…if, indeed, the money is in aggregation and not the actual hosting of the full content (which is their assertion), then they’d be making money AND “stealing” revenue from their competition…win win!!

Better yet, why not just buy the aggregators out?

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...