Some Proactive Thoughts On Making Newspapers Better
from the build-community,-sell-scarcity dept
Last week, in discussing my debate about newspaper online business models with the NY Times’ David Carr, one of our commenters wanted more actual examples of what newspapers should do. Luckily, an anonymous commenter put up some ideas and some suggestions on how to structure a news business. Meanwhile, over the weekend, Steve Yelvington posted a nice list of seven keys to building healthy online community, which newspapers should mostly follow (my one quibble: I think he’s wrong to deny anonymous commenting). But most of the other stuff in there makes a lot of sense, and includes things that newspapers rarely do, such as giving the users more power, participating in the community, and even just recognizing that the community is a priority.
Then, Mathew Ingram points us to a list from Dan Gillmor about things he would do if he ran a news organization, most of which focus (also) on involving the community a lot more. The whole list is worth reading, but one thing I really liked was the idea of including a box with each article that includes “Things We Don’t Know” with an invitation for readers to fill in some of the blanks. So, along those lines, we certainly don’t know “the answer” to news business models (as if there is a single answer), but would love to hear more ideas in the comments.