The Big Ten vs. The SEC: Embracing Fans vs. Shutting Them Up
from the which-one-is-better? dept
Last week we wrote about how the Southeastern Conference (SEC), a big college sports division was looking to limit how fans could interact with the world while at games. Michael Kruse, at the St. Petersburg Times did an excellent analysis of this move (and I don’t just say that because he quoted me), talking about how it’s really about the SEC trying to prevent the genie of “fancasting” events from getting out of the bottle, because exclusive broadcast contracts are so lucrative. While a short-sighted economic analysis by SEC officials may think this makes sense, perhaps other college sports divisions see this as an opportunity to pick up fans. CitMediaLaw points out a comparison showing that another division, The Big Ten, seems to take a very different approach, not just encouraging fans to use social media tools to broadcast their views and thoughts, but also providing linkable and embeddable videos and content to make it even easier. Admittedly, college sports fandom often has more to do with where you personally attended, but you have to think that enabling fans to help promote you is going to be a better long term strategy for building up fan loyalty than trying to actively stifle their ability to express themselves and promote the teams and events. How enthusiastic are SEC fans going to be, if every time they try to talk up their favorite team, the league threatens to sue them?