Network Solutions Decides To Obscure Common Words, Just To Get Some Trademarks?

from the this-is-no-longer-a-blog,-it's-an-nsSpaceLog dept

johnjac points us to a nice little rant from John Graham-Comming about how Network Solutions has obfuscated the common (and easily understood) names of a bunch of its basic services. So, “Domains” has become “nsWebAddress,” “web site” has become “nsSpace” and “SSL Certificates” becomes “nsProtect.” Why? Well, the speculation in the comments is that this is all for trademarking purposes — as each of those new terms is accompanied by the old (TM) mark. But, of course, it just makes things that much more confusing for users. Once again, this idea that “more patents/copyrights/trademarks must be a good thing” is put to the test…

Filed Under:
Companies: network solutions

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Network Solutions Decides To Obscure Common Words, Just To Get Some Trademarks?”

Subscribe: RSS Leave a comment
Anonymous Coward says:

Is everything a company with more than 20 employees somehow sinister?

They are doing what companies have done for probably a century or more: Move from a generic term “hosting” and create a branded product “nsspace” and go from there. It isn’t an attempt to trademark anything anyone else was using, they are just moving to get a branded product out there for something more people consider generic.

It’s actually very good marketing.

nsCustomer says:

Re: Re: Re:

“Since when is branding something at the expense of customer comprehension good marketing?”

I’ll repeat… Le Big Mac? What on earth is that?

Again, although a little annoying, there’s not too much confusing about nsEmail; nsMarketing; nsWebAddress; nsHosting; nsSpace (which is not hosting but rather storage) and so on… I’m in a pretty big hurry and not confused.

Anonymous Coward says:

Re: Re: Re: Re:

RE: “Big Mac” = it’s a hamburger that McDonalds has spent decades and billions of dollars to market to a fast food driven culture. Now imagine if that product was trying to be marketed to newbies, was virtual, complex to understand, 400% more expensive than competitors, and was not mass marketed.

Marketing strategy aside, do you think the new names will actually create more customers as a result & would you bet a years salary on that?

Mike Masnick (profile) says:

Re: How is this bad?

Respectfully, those who think this is a bad idea have no clue about marketing.

I’d actually argue the opposite.

Sure the names may be a little annoying, but it’s what successful companies do. Even heard of the Big Mac? (Mike, do I need a license to say that?)

You are confusing “branding anything” with “smart branding.” Understand that difference and you understand everything.

nsCustomer says:

Re: Re: How is this bad?

I’m getting tired of defending Netsol (I’m the one giving them money!)…

Obviously there is good and bad branding. I just don’t think Netsol’s branding was a bad move. It’s opinion, but I am somewhat educated in the matter, as I’m sure ChurchHatesTucker and Mike are…

The new logo and brand are pretty slick visually.
“Prefix” branding has proven pretty successful on the interweb. Examples: MS Word, MS Excel, iPhone, iThis, iThat, etc… So this could be a move to establish a household identity for the prefix “ns”.
It also gives Netsol the choice to use the prefix when unique matters. For example in domain names (ironically). Much like how movies add “themovie” to a domain name to ensure its availability.

Anywho, I’m not trying to say that Netsol revolutionized anything, but I think the change was a positive.

Anonymous Coward says:

Re: Re: Re: How is this bad?

“Prefix” branding has proven pretty successful for brands like Microsoft & Apple because they have the best marketing and distribution as well as the resources to pull it off – they could name their products virtually anything and still be successful. It’s like saying you can be a great basketball player if you wear a #23 jersey and air jordan sneakers.

Phatnobody (profile) says:

Re: Re: How is this bad?

Mike, your article claims that this is about abuse of trademark. Some people have pointed out that it actually looks like a market branding exercise (good or bad, it makes no difference to the discussion at hand).

Sometimes, the perception of extreme bias you create around copyright and trademark undermines the thoughtful, intelligent *important* stuff that you often share with us.

another thought says:

what if

the reason they are doing this is in hope that non-technical users (a large percentage of which are not yet online) will more easily understand these terms. in the end, a name is a name. technical people will still know what a domain is or a web address is, but will a nontechnical user find this easier? interesting question…

Anonymous Coward says:

Re: what if

At the end of the day, renaming a product does not make it any easier for a newbie to get online. Make the process and products simple and everything will take care of itself. There is a pretty big learning curve for newbies and they will seek out a techie friend/family member, info on the web, or web consultant for guidance. None of those resources other than Network Solutions own web site itself will explain this with the branded terms. IMO, they are trying to own or create a market which is next to impossible and will end up isolating themselves in the process. A better idea would be to have a newbie center where they are hand-held through the process and are told step by step what they need via industry standard terms & concepts.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...