TiVo Bought Some Bull In Marshall, Texas (Literally)
from the or-was-it-the-jury-that-bought-it? dept
For years we’ve discussed how patent holders love to file infringement lawsuits in Marshall, Texas. There are a variety of reasons for this, but a big part of it is that the court and the juries there seem extra sympathetic to patent holders. However, when TiVo took Dish Network to court in Marshall, apparently it wanted a little extra something to help push it over the edge. So it bought some bull. Literally.
Two weeks before the jury handed TiVo a $74 million award, the company apparently “paid the record-breaking sum of $10,000” for a “Grand Champion Steer” right in Marshall, Texas. Oh, and they renamed it TiVo. TiVo’s lawyers insist it had absolutely nothing to do with winning the case, but, still… why buy the bull? Apparently Samsung — no stranger to patent litigation — is also getting involved in “civic” causes in Marshall. There’s a local celebratory event called “Stagecoach Days” in Marshall that has recently been (wait for it…) renamed as Samsung Stagecoach Days. Of course, apparently one jury consultant warns that this kind of thing can backfire:
“Buying a cow like that I think is bullshit. I think it’s insulting — the idea that people are so simple that something like that will influence the case.”
Well, somebody bought the bull…