As Musicians Complain That YouTube Doesn't Pay Enough, At Least One Musician Is Profiting Greatly From YouTube
from the free-can-be-quite-good dept
As various musicians are upset that YouTube refuses to pay more for helping to publicize their videos, it appears at least some musicians understand the massive value of YouTube. Reader Josh Austin tells us he was listening to a local radio show in Denver, where the DJs were interviewing the singer, Joe Bonamassa. In the course of the discussion he mentions just how valuable YouTube has been for him, saying:
All this digital stuff, now, it’s actually really helped my audience, you know. We were playing little blues bars, and with the advent of YouTube all these college kids started coming out, because they’d check you out online, and instead of a hundred fans, there’d be thousands, and it’s great! How can you complain about YouTube? It’s a really good thing.
You can see the video embedded below, with the relevant section starting at about 2:45:
So, for all those musicians complaining that YouTube doesn’t “pay enough,” I would imagine that the increased revenue Bonamassa gets from increasing his audience by an order of magnitude seems like a pretty decent “payment.” And, to think, YouTube provided this promotional platform to him for free!