Redbox Gets Bought: Another Success For Good Service At A Good Price

from the doing-things-the-right-way dept

Redbox, the company that rents DVDs out of automated kiosks for $1 per night, has been bought for up to $176 million by its biggest investor, Coinstar. It was hard to dislike Redbox: the company was having a lot of success in a space where other companies hadn’t, by creating a convenient and easy to use service that delivered at a great price. Plus, anything that gets Hollywood’s knickers in an enormous twist generally is pretty good. Universal Studios, in particular, tried to hamper Redbox through threats leading to lawsuits (update: clarified that Redbox filed the lawsuit… in response to a threat from Universal), perhaps hoping to kill the company off before launching rental kiosks of its own. But rather than try to destroy Redbox, Hollywood (and plenty of other people) should learn from it: the way to success isn’t by putting all sorts of obstacles in the way of your customers’ happiness, it’s by providing them a service they want, delivered in an easy way, with a lot of value.

Filed Under: , ,
Companies: coinstar, redbox

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Redbox Gets Bought: Another Success For Good Service At A Good Price”

Subscribe: RSS Leave a comment
Rekrul says:

My friend bought a movie from a Redbox machine. He bought The Water Horse because he wanted all the special features. After paying his $7, he was disappointed to find that he only received the disc with the movie on it and not the supplemental DVD that comes with all other releases of the film. He hasn’t bought or rented anything from them since.

Rekrul says:

Well, i mean i bet it didn’t tell him it came with all the special features and what not. Why wouldn’t he rent from them still? Its a great service

No, in fact it didn’t say much beyond the movie description. However, since every single DVD release of the film includes two discs, it stands to reason that when Redbox bought their copies, they got the second discs for each one. It’s not so outrageous to believe that they would include both discs rather than just chuck a few million copies of the second disc. And yes, the copies they had were from the 2-disc releases because the movie disc was labelled as Disc 1.

Your friend (which we assume is you) is an idiot. Did you think it was going to give you the fancy box and paper inserts too?

You assume incorrectly. There are very few movies I like enough to spend money on and if there is one, I’ll wait until I can buy a normal retail copy from the bargain bin or the local flea market. Most of the time, I’d just download it.

And as I pointed out above, there was no reason to assume that the second disc wouldn’t be included. Redbox could easily fit two discs in their kiosk boxes.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...