Long Tail Not Dead Yet: eMusic Says It's Alive And Well
from the premature-death dept
There have been a series of criticisms to Chris Anderson’s concept of “The Long Tail” lately. While most don’t hold up under scrutiny, a few have made some good points that don’t actually go against the long tail concept, but may adjust some of how people understand it. Of course, people love to jump and declare something completely dead, so there have been a few stories making the rounds claiming that the long tail era has been disproved. Somehow, however, when evidence to the contrary shows up, it doesn’t get nearly as much attention. eMusic has published a report noting that, indeed, their own sales show a pretty clear long tail distribution, with at least 75% of all of the music they stocked being sold at least once in 2008. Once again, though, it comes down to the filters. eMusic has some good features (they could be better, honestly) to help people find new and obscure music — and that helps spread interest to new acts. So, once again, it appears that the long tail is still very much alive, but it does still depend on the filters being used.