One More Thing: Jobs Isn't Coming To Macworld

from the RIP-trade-shows dept

Mac fanboys cried themselves to sleep Tuesday night with the news that Steve Jobs won’t be giving any more Macworld keynotes, while Apple won’t even attend the event after the January installment. There’s a lot of speculation that Steve Jobs’ health is behind the move, as rumors about his recovery from pancreatic cancer continue to swirl. But the more likely reason is that, like many companies, Apple’s getting tired of trade shows. For many companies, the expense and complexity of exhibiting at huge shows, then having to compete with hundreds or thousands of other companies for press and industry attention, are making the shows less and less compelling. Lots of companies — including Apple — are instead focusing on their own events for product launches. And, of course, given Apple’s penchant for control, it’s hardly surprising that the company would want to go down this route. But the bigger point remains: huge trade shows used to be a great idea when physical proximity was a real barrier to business and newsgathering. But communication has gotten simpler and cheaper, travel has become much more commonplace and things like blogs and social networks give people easy ways to meet other folks in their industry, making these huge gatherings more a hassle than anything else. Meanwhile, smaller, more manageable and focused events seem to be thriving, indicating that it’s the large-scale format that’s getting long in the tooth.

Filed Under: , ,
Companies: apple

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “One More Thing: Jobs Isn't Coming To Macworld”

Subscribe: RSS Leave a comment
Zubin (profile) says:

The primary benefit of recent keynotes...

The main benefit of recent keynotes may have indeed been a combination of the physical presence and online presence. Bloggers big and small attending the event have liveblogged the keynote, letting everyone worldwide see what Jobs was saying as he was saying it.

Personal anecdotal evidence (from a few friends) suggests even people who are not that interested in tech news find this fun and even interesting, and read up on what goes on. I bet others found the same thing.

I really wouldn’t be surprised if these huge trade shows to continue to find a purpose, but it will be as part of something larger.

Anonymous Coward says:

This Macworld thing is much ado about nothing. Apple has greatly diversified since the days of being just a computer company, and to the extent they want to drive events, that is what WWDC is for. I’m quite certain that when they have a major product announcement, they will be able to continue to do Stevenotes and whip the press and public into a frenzy sans Macworld.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...