Yahoo And Google Revise Deal To Try To Win Antitrust Approval
from the bargaining dept
With Yahoo and Google in the midst of a vast negotiation with the Justice Department to try to avoid an antitrust lawsuit over their proposed ad deal — even to the point of Google threatening to back out entirely — it shouldn’t come as a surprise that they’re going to propose various modifications to the deal.
The news today is leaking that the two companies are proposing a greatly scaled back version of the deal to see if it passes Justice Department muster. In this case, the deal would be shortened from 10 years to just two, and would limit how much revenue it could represent to Yahoo while also allowing any advertiser to opt out of the deal. We’re still waiting for a clear explanation of how this deal will actually negatively impact consumers, but some people still insist it will. For those who believe so, let’s ask a simple question: how is this any worse than Yahoo disappearing from the marketplace? Because if the company doesn’t do something soon that may be what we’re looking at.