EA Brushes Off DRM Complainers As Fringe 0.2%
from the listening-to-your-customers dept
It would appear that gaming company EA got the wrong message concerning DRM after its Spore DRM debacle. While EA eventually backed down, it certainly did plenty to damage its own reputation in the gaming community. Hell, when we recently posted an article about EA that had nothing to do with DRM at all, a bunch of commenters used the post to complain about EA’s DRM policy anyway. That suggests a Metallica-like reputation problem.
So, how is EA dealing with this reputation issue? Apparently by dismissing it as nothing to be concerned about. A whole bunch of our readers sent in this story about an EA exec claiming that only 0.2% of users would even notice the DRM used in Spore — basically suggesting that the complaints were hyped up and out of proportion to the issue. That’s sort of missing the point. While some users who complained might never actually encounter problems with the DRM, that doesn’t mean that they’re comfortable with the idea that EA has significantly limited how they can use a product that they purchased. Even a quick review of the history of DRM would show EA execs two things: it does nothing to stop piracy, and it seriously gets in the way of legitimate users, no matter how artfully designed.