EA Execs Also Worried About Second-Hand Sales... But With A Better Approach
from the recognizing-the-market dept
But, the good news is that while EA would like to get a cut of the secondhand market, it seems to at least realize that seriously pursuing it would be a problem. Instead, the company seems more focused on giving people reasons to pay, such as through additional online services that make it worthwhile for people to pay, rather than freaking out too much about second hand sales. This is the right approach. Rather than worrying about second-hand sales, find a business model where that's not even an issue.