Looks Like Someone Learned From The Scrabulous/Hasbro Mess
from the good-for-them dept
We’ve talked about how both Hasbro and Mattel seriously screwed up in dealing with Scrabulous, the online version of Scrabble written by two brothers in India and placed in Facebook where it became a huge hit. While the companies did make overtures to working with the brothers, eventually they sued to shut down the game, pissing off plenty of legitimate fans, leading to widespread boycotts of Hasbro and Mattel games, and allowing the brothers to create their own new game that has also won fantastic reviews.
It appears that not every game company is so short-sighted. Reader Doug Schneider writes in to let us know about a guy who created a virtual copy of the popular casual game Bejewled inside the virtual world World of Warcraft. Yet, rather than shut the guy down or threaten to sue him, the makers of Bejewled, Popcap Games, hired the guy to create an official version for World of Warcraft, saying that the original version lacked polish, so they figured it made sense to just hire him to clean it up and make an official version. What a concept.