Mattel Apparently Learned Nothing From Hasbro's Scrabulous Disaster
from the doing-the-same-thing-repeatedly... dept
Now, Hasbro only owns the rights to Scrabble in the US and Canada. Mattel owns the rights elsewhere. Now, seeing that Mattel had the distinct advantage of seeing how much backlash there was against Hasbro for its actions, and how poorly Hasbro's own Facebook Scrabble was received, you might think that Mattel would try a different path. Nope. Mattel has now forced Scrabulous offline outside of the US as well. To be fair, the guys from Scrabulous overplay their reaction as well. It's not that shocking. After all, this is how companies react these days. Rather than going with the faux outrage, why not just release WordScraper and get people to sign up for that, rather than any "licensed" version of Scrabble?