NebuAd In Trouble After Congress Suggests Its Entire Business Is Illegal
from the oops dept
We’ve covered the saga of companies like NebuAd and Phorm, who basically worked with ISPs to access your clickstream data and place advertisements based on your overall surfing habits, rather than the specific page that you’re on at that moment. It didn’t take long before people realized that such services (beyond just being somewhat deceptively implemented by ISPs) were probably illegal. And, of course, given the public outcry over these services, it didn’t take long for Congress to get involved, suggesting that it felt these activities were illegal.
So, of course, if you happen to work at Phorm or NebuAd, you’ve got a bit of a business model problem (not to mention the potential legal problem). The Register is reporting that NebuAd has now laid off a bunch of employees — and also dumped its PR firm. Considering the fact that no amount of PR probably could have stopped consumer outrage over how these services were implemented, it seems like the PR firm may have been something of a scapegoat — or, perhaps, the company just realized that any PR work at this point is simply futile.