EMI's 'New Approach' To The Internet Looks A Lot Like The Old Approach
from the sue-sue-sue-sue dept
Apparently, EMI is finding it harder than expected to shackle its lawyers. The major record label was taken over by private equity guys who claimed they were going to take a new approach to the music industry, pointing to examples like Radiohead as the way to go. The company has made a few steps in the right direction — such as threatening to leave the RIAA and the IFPI, as well as hiring some tech savvy talent. But, it just keeps sending out those lawyers filing all sorts of questionable lawsuits.
The latest is that EMI has sued both Hi5 and VideoEgg over user-uploaded videos that include some EMI music. Of course, under the DMCA, these sites are not responsible for any infringement from its users — and if EMI has a legal beef with anyone, it would be those who uploaded the content. But, of course, it sues the companies who might actually have money. That “new approach” to the industry is looking an awful lot like the old approach. EMI is going to learn that the results are about the same too. Pissing off your fans and the websites that actually help promote your acts isn’t going to go very far.