What Difference Does It Make If Product Placement Is Disclosed Or Not?
from the grow-up,-get-over-it dept
After a bunch of consumer groups started complaining, it appears that the FCC is going to start exploring whether or not TV shows need to be a lot more explicit in identifying product placement. This is, frankly, ridiculous. Is anyone actually being harmed by product placement? Plenty of people recognize that products in TV shows are placed there for a reason, and if they feel wrong or don’t work with the content in the show, then the show itself will suffer for it. However, if they make a show more realistic or it works fine, then what’s the problem? Who, exactly, is being hurt?
The problem is that people still think that content and advertising are different. They’re not. All content is advertising in some manner or another. A TV show acts as advertising for the network it’s on, for the actors in the show, for the producer of the show and as “endorsers” of the products in its ads. Does that all need to be disclosed as well? If people are upset that there’s “too much” advertising, then there’s a simple solution: don’t spend time with the shows that bombard you with too much advertising. However, if it fits in with the show, then it won’t seem like too much, and there’s no reason to complain. Either way, there’s no reason for the FCC to get involved at all. However, since they are getting involved, will they “disclose” that this grandstanding acts as “advertising” for their own reputations?