Does Anyone Really Care Where Google Places Its Privacy Policy?

from the isn't-it-more-important-what's-in-it? dept

In the past, we’ve discovered that most people don’t read a website’s privacy policy, and many (incorrectly) assume that as long as a site has a privacy policy, then it means that the site will keep their info private — even if the policy is to say the exact opposite. Basically, what this means is privacy policies are almost entirely meaningless. Yet, some still think they’re important for show. Even more than that, they think that where you put the privacy policy matters. And that’s put Google into a bit of a bind, as it tries to join the Network Advertising Initiative, a trade group that sets standards relating to how companies collect data for advertising purposes. The problem is that one of the NAI’s principles is that the proper thing to do is put a link to your privacy policy on the homepage — something that Google refuses to do. Google, of course, takes the look and feel of its front page rather seriously, and refuses to clutter it with anything it feels is unnecessary (other than the copyright notice, which was added after tests showed people didn’t know if the page had finished loading).

All in all this seems like a totally pointless debate. As Google points out, if you want to find Google’s privacy policy from the front page, the easiest thing to do is type “google’s privacy policy” into the search box and you’ll get there fast enough. Luckily, it looks like the NAI will likely relent and allow Google to join. However, isn’t it about time that a trade group like this actually focused on things that mattered — such as what’s actually in a privacy policy, or whether companies live up to it (or whether users care), rather than where the privacy policy is linked?

Filed Under: ,
Companies: google, network advertising initiative

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Comments on “Does Anyone Really Care Where Google Places Its Privacy Policy?”

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Anon says:

Readability Issue

A friend of mine did some research (informal) where he fed the privacy policies of 10 popular websites into an application that discerned the reading education level of the text.

He found that all of them were at a higher reading level than 90% of the US population.

So figuring out how easy they are to find may not matter much.

Petréa Mitchell says:

I'd like to tell Google where to place its privacy policy

Sorry, but a headline like that cries out for a response…

If people expect to find a privacy policy through a link on the front page, then yes, it does matter, as it will be too big a cognitive shift for people to type “google’s privacy policy” into the search box.

The question is whether people are used to looking for a privacy policy at all, or whether they don’t take them seriously. I’m sure someone out there is doing some research on that.

Anonymous Coward (user link) says:

Sounds like a case of petulance

It’s dumb of them to fight this hard for their “beautiful clean home page” when they have links to all kinds of stuff on their home page including the ridiculous “I’m feeling lucky” button. Sure they think that button is cute but how useful is it really?

And they had no problems finding room for links to advertising and business options so they should suck it up an add the privacy policy just like they have at the bottom of the iGoogle home page

I’m a Google fan but it is pretty clear from the above that the only reason they are protesting is because of a petulant “we are Google and we hate being told what to do” attitude.

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