Amazingly Enough: People Don't Want To Pay To Watch Broadcast TV On Their Mobile Phones

from the who-woulda-thunk-it? dept

Back in 2004, with mobile companies left and right announcing plans to launch premium-priced broadcast TV services for mobile phones, some of us were wondering who would actually pay for such a thing? After all, you were talking about a tiny screen and people on the go who likely didn’t have the time to sit and watch an entire TV program. Even more importantly, in the age of both time-shifting and internet video, it’s increasingly less important to be able to see a TV program right now, when you can catch up later. Yet, that didn’t stop many companies from throwing billions into such projects, spurred on by analyst reports predicting huge revenue to come. Yet, after all these years, it seems that mobile operators are finally realizing that people just aren’t that interested — especially if it costs extra. It’s no surprise why mobile operators ignored all the warning signs. Analyst firms were singing the praises of mobile data services and warning any operator that didn’t jump on the bandwagon that they’d be left behind. Yet, at some point, you’d think it would make sense for the mobile operators and the analysts hyping this stuff up to take a step back and see if what they were pitching actually had any value to users.

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Comments on “Amazingly Enough: People Don't Want To Pay To Watch Broadcast TV On Their Mobile Phones”

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18 Comments
Macca says:

I’ve been able to access my full Sky package on my mobile phone via network operator three and a slingbox for over a year now. I think I pay an extra fiver a month for the ability. I wouldn’t pay more – the price point is about right. Just because you ‘can’ do something doesn’t mean you will. It has been handy a few times for catching up on a football game when out and about – but other than that is used very rarely.

Hellsvilla (user link) says:

There's sooo much!

There’s so much that I don’t want to watch on tv that I even canceled my cable services! I would just laugh at anyone who tried to sell me a cable like subscription on my phone…

Now if you manage to get ahold of some device that can fit in a pocket, AND pickup OTA transmissions, then you might be on to something, but the only party that will get rich off of that is the manufacturer… and since the market for mobile phones in this country is so tightly held by the wireless telcos, they’ll prolly markup the hell out of it too.

sonofdot says:

It's not just me?

For a very long time, I thought I was the only person who couldn’t think of any reason why someone would want to watch TV on a cell phone. Since I also couldn’t think of a good reason to text message, I just chalked it up to being an old curmudgeon. After reading this post, and the comments, I guess maybe I’m not alone, at least regarding TV on cell phones.

Welcome, curmudgeons!

Pro says:

Windows Media Encoder??

A couple years back I spent a few months across the country. I found it very handy to stream Red Sox games to my treo 700w from my computer with a TV card back home using Windows Media Encoder.

I get a laugh out of people that pay their phone company for video service, when the technology to get streaming video is already completely present on most phones.

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c charles (user link) says:

Tip for MobiTV

The worse part is that a company like MobiTV thinks that watching a TV show on a cell phone is a necessary means of to life, and that people will not mind paying ten bucks a month for it, WRONG!

Charging $9.99 a month for a luxury item like this, on top of already high mobile phone bill, is not a smart business move.

This is a good tip for MobiTV….

REDUCE YOUR PRICE AND YOU WILL INCREASE YOUR CUSTOMER BASE, THUS INCREASING PROFITABILITY.

Simple Economics 101

c charles (user link) says:

Tip for MobiTV

The worse part is that a company like MobiTV thinks that watching a TV show on a cell phone is a necessary means of to life, and that people will not mind paying ten bucks a month for it, WRONG!

Charging $9.99 a month for a luxury item like this, on top of already high mobile phone bill, is not a smart business move.

This is a good tip for MobiTV….

REDUCE YOUR PRICE AND YOU WILL INCREASE YOUR CUSTOMER BASE, THUS INCREASING PROFITABILITY.

Simple Economics 101

http://automatichybrid.com

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