Comcast Still Dancing Around Its Content Jamming Operations; What's Wrong With Admitting It?
from the shhhh,-it's-a-secret-that-everyone-knows dept
With the news coming out that Comcast’s broadband jamming operations actually interfere with other apps as well, Comcast is now trying to respond to the complaints in every way other than telling people what it is that they’re doing, which at this point really does appear to be the only sensible response. Comcast went to Reuters (since it was AP who confirmed the original story) and repeated the carefully worded claim that Comcast is not blocking any kind of traffic. Of course, people aren’t saying that it’s completely blocking any traffic — just that it’s quietly pulling some background tricks to slow down certain types of traffic without letting its customers know. That’s the key part, and it’s the same complaint that people have had for years with Comcast concerning its fuzzy bandwidth caps. The company advertises unlimited service, but if it’s not unlimited, why not come out and explain what the limitations are? It seems only fair.
Perhaps an answer comes from Tim Lee, who was invited to a conference call today with Comcast to help “clear up” the misperceptions Comcast feels are being spread in the media about its actions. The only problem is that Comcast doesn’t clear up anything. It basically admits to the traffic shaping but says it can’t tell people that it’s doing that, as it could help them get around the shaping. Well, sorry, too late for that. Besides, what’s wrong with simply telling people what the limitations are and then going after the violators for terms of service breaches? In being so secretive and misleading about it, all it’s doing is causing many more people to get upset with Comcast and think that they’re being targeted (even if they’re not). It’s a ridiculous PR situation for Comcast to be in — and it could be solved easily enough if Comcast stopped beating around the bush, stopped giving gobbledy-gook doublespeak responses that don’t actually answer the questions people are asking and simply told people what they’re doing and why. It really is that simple. If the company has a legitimate reason for doing what it’s doing (and some people say there is) then why not explain that?