Basing Your Business Model On Copy Protection Perhaps Not Such A Good Idea
from the making-things-worse-for-consumers-isn't-a-recommended-strategy dept
I have to admit that I never understood the purpose behind Snocap, Shawn Fanning’s “second act” after Napster. The idea was that it would help artists sell music… by wrapping it up in DRM. As we pointed out when it launched, any business model based on DRM is doomed from the start. So, just as many bands start rushing to free their music from shackles, it should come as no surprise that Snocap is laying off 60% of its workforce and trying to sell itself. It may find someone out there willing to buy the company, but it’s a sucker’s bet. The very core of the company’s business model is based on limiting what customers can do — just as bands are figuring out how to provide more value to customers by not limiting them.