Is Microsoft Gaining Ground In The Search Wars?
from the maybe-a-little dept
A new report makes the surprising assertion that Microsoft is actually gaining ground in the search race and that in just the last couple of months it’s significantly closed the gap with Yahoo for the #2 slot. Assuming the numbers are legitimate, this would be the first sign of life out of this business in quite a while. Still, it’s hard to say whether Microsoft’s momentum is real. The company is probably getting a moderate boost from the adoption of Vista and the new IE7, which has Live search set as a default. If you’ll recall, this setting prompted Google to make an antitrust complaint against the company. The company has also been using other lures to get users, such as awarding points to certain searchers, which can be redeemed to purchase stuff from the company. None of this suggests that users are really switching from one site to another in significant numbers (which is what would be significant), though perhaps Microsoft is picking up a few marginal users that aren’t particularly attached to one service or another. If true, Microsoft will probably hit a ceiling pretty quickly.