Analyst: Microsoft To Cut Xbox Prices To Match Sony
from the price-war dept
The smoldering pile of carnage that is today’s video game industry looks set to grow even larger, as analysts expect Microsoft to slash the price of the Xbox 360. Such a move would be a response to Sony’s own price cuts on the PS3, which have woefully underperformed initial projections. For its part, Microsoft denies that it has plans to cut prices, but in the end, the market may force its hand. With losses continuing to mount in the Xbox division, the company can ill afford to cede any more market share. What’s happening right now at Sony and Microsoft would feel very familiar to companies in cyclical, commoditized industries, like PCs or semiconductors. The fact that these companies have let themselves fall into this rut is a good sign that by focusing on computing power, graphics and price, actual innovation and creativity have fallen by the wayside.