Report: Dells Sell Well At Wal-Mart
from the the-dell-way dept
There’s been a lot of discussion about whether or not Dell can return to its glory days. The return of Michael Dell as CEO and the company’s insistence that it doesn’t view direct sales as a religion have been viewed as positives, but what matters is whether the company executes. To that end, the company recently announced that it would have its computers available for sale at Wal-Mart, which is trying to become a bigger force in consumer electronics. According to one analyst who has queried several stores, Dell’s Wal-Mart sales are looking brisk, with the boxes selling out at several locations. Clearly, this is just a start of a longer-term push, and the lack of a retail strategy has by no means been the company’s only problem. It’s done a lot of damage to its image, which it needs to recover from. Still, for such a beleaguered company, it’s at least showing some signs of life.