Four More ISPs To Make Marketers Pay Up Because Their Spam Filters Don't Work

from the what's-the-price-of-nothing-these-days dept

A little more than a year ago, AOL and Yahoo said they’d start using a service from a company called Goodmail, which would let marketers pay a fee to bypass their spam filters. The idea wasn’t to allow spammers to get through by paying, but rather to let senders of legitimate commercial messages ensure their messages were received by AOL and Yahoo users, though that didn’t stop the backlash. Now comes word that four more ISPs — Comcast, Cox, Time Warner and Verizon — will use the system (via Broadband Reports). While this will probably provoke another strong response, it appears to be a relative non-issue, and just a pointless service the ISPs and vendors are trying to sell. A Verizon spokesman notes that it will still whitelist companies’ messages for free, but the Goodmail service exists “for those that want approval at multiple ISPs at once.” Of course, the real solution would be just to get better spam filters that don’t block so many legitimate messages, but why bother when you can charge for this sort of service instead?

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Comments on “Four More ISPs To Make Marketers Pay Up Because Their Spam Filters Don't Work”

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Cesa says:

Re: Re: I guess they never...

I get about 10 spam e-mails a day, so about 3500 a year. Somewhere in the range 4-8 of those in my inbox, the rest in the spam folder. That’s about 99.8% correctly classified spam, I doubt any filter can get much better than that.

I’ve used gmail since about a month or two after it was released, and during that time only two “real” e-mails were classified as spam, so that is quite impressive as well.

James says:

Re: Re: I guess they never...

I get about the same number, but I believe most of it is from when you sign up to a website sometimes you forget to uncheck that little box that represents the “Do you want messages from our partners?” Gmail is good to use. Only one time, I got a phishing email that was setup as a bogus Paypal newsletter. First clue that it was fake was it addressed me as Dear PayPal User, authentic Paypal emails address you by your name.

Just Me says:


When I moved here two years ago I signed up with the the local cable co (ComCrap) since they are the only game in town (other than the nasty telco). I had my gmail acct and my wife still uses yahoo, so the ‘default’ comcast account although created has NEVER been used.

I see it every so often as I check the bill or something, now I guess I know why an e-mail address that has never been used can get 200 – 300 spam mails over the course of a month or two.

This whole idea is no different then when the telco’s figured out that they could charge for the service they were providing for free (411).

Rich Kulawiec says:

Goodmail will ultimately become a spam support ser

All companies like this inevitably succumb to the profit motive.
For example, Habeas (founded on a laughably stupid idea) was
accepting cash from spammers *the day they started* — in fact,
they listed Topica (one of the Internet’s most well-known major
spamhauses) as a “partner” on their web site (since quietly removed).

The same thing will happen to Goodmail, if it hasn’t already.
The wads of cash from spammers like Constant Contact and
Doubleclick and Cheetahmail and Postmaster General will all
provde too attractive to turn down. And in the end, Internet
users will continue to be subjected to unrelenting abuse
from these scumbags.

We’ve seen this movie before. It always ends the same
way. There’s no reason for this time to be any different.

Let me also not fail to note that one of the major ironies here
is that ISPs such as Comcast and Verizon are some of the
biggets spam SOURCES on the planet, due to their incredible
incompetence, stupidity, and laziness. Their inability to run
their networks properly is really a major factor in the overall
spam load imposed on the entire Internet.

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