Early Adopters Not All Thrilled About Technology
from the the-been-there-done-that-crowd dept
The traditional view of technology adoption was that you had your core group of early adopters who eagerly devoured any new technology, then the fast followers, trailed by the late bloomers. However, a new study from the folks at the Pew Internet and American Life Project suggest that as technology has permeated so far into our lives these days, it may be time to change that classification scheme. It found that approximately 31% of people are “high tech elite,” who we probably used to call early adopters before it became such a big group — but even that group is split into four distinct sub-groups, including approximately 25% of the high tech elite being in the “lackluster veteran” category. These are the folks who adopt and use technology, but aren’t thrilled about it. If anything, perhaps you could describe this as the cynical “been-there-done-that” crowd of technology adopters, who watch what’s going on, but aren’t blown away by the latest hyped up reincarnation of something from decades ago (this time with rounded corners).