If Google Believes Mobile And Local Are The Future, Why Did It Neglect Dodgeball?
from the just-wondering dept
While most of the attention from yesterday’s Eric Schmidt keynote interview at the Web 2.0 Expo focused on how the company was finally admitting to its long-rumored presentation application, perhaps a more interesting point came later in the interview. Host John Battelle tried to get Schmidt to suggest what areas the company was looking at for future growth (specifically concerning what types of acquisitions the company was interested in). Schmidt tried to sidestep the question, but eventually said that the two most interesting areas for growth were in mobile and local — hinting that the company would be interested in purchasing companies in that space. However, as a friend remarked to me as we walked out of the hall, it’s pretty ironic to hear Schmidt say such things just as the founders of Dodgeball, a mobile/local startup that Google acquired two years ago, very publicly quit Google, noting that Google “wasn’t supporting dodgeball the way we expected.” So, mobile and local are important and areas of potential interest for Google acquisitions — yet when it makes acquisitions in that space, it neglects them? That’s not a good sign. Who knows what’s going on inside Google these days, but juxtapose those two stories and it would appear that there’s been some sort of breakdown in communications at the company when it comes to the strategic importance of mobile and local applications.