Fighting Album Leaks By Offering Something More
from the one-way-to-do-it dept
Every time we see the recording industry worried about “piracy” we wonder why they don’t just play up the additional features or content they can offer. Ben S writes in to point out that the band Fall Out Boy had their latest album leaked online last week. Rather than rush to release the album, as others have done in the same situation, the band has decided to add an incentive to those who actually buy the album: they’ll add in a live EP that they’re recording tonight in London. If you buy the actual album, you’ll get a special key that will let you log into their website and download the live recording. Now, it probably won’t take long for the live songs to leak out as well (or, just the key to leak out), but it is one example of a band putting in place incentives and additional value to get people to actually pay for their albums. There are plenty of other ways to do so as well (discounts on concert tickets, merchandise, a chance at a private concert, access to band members, etc., etc.) and hopefully we’re starting to see more bands experiment with these types of incentives.