It's Hard For Customers To Care About Comcast Services That Don't Exist
from the cart-before-the-horse dept
Despite shelling out a large amount of cash for wireless spectrum and forming a joint venture with Sprint, Comcast CEO Brian Roberts says that he’s not very interested in mobile phone service as part of the oft-publicized “quadruple play”. He says mobile service isn’t something people are “lusting after in bundling”, adding that while some cool applications should come out of cable companies’ work in wireless within the next 15 years, it won’t be in 2007. Roberts’ statements are a little strange, given the company’s investment in wireless, but they seem to illustrate the current reality of the supposed triple- or quadruple-play: that they’re often nothing more than the convenience of a single bill. Granted, consumers are receptive to that benefit and the discounts it usually brings, but combining a number of services does offer a carrier the opportunity to launch applications that take advantage of them. Roberts seems to be saying that Comcast is going to let the market come to them, rather than making any effort to drive the market forward, when it comes to truly bundling in wireless in a way beyond bringing it onto a single bill. There are a number of rather obvious services that come to mind, like remote DVR scheduling and mobile email, that other cable and satellite operators are already offering that can be attractive to some users. It’s easy for Roberts to say that consumers don’t care about bundled mobile phone service, but perhaps that’s because Comcast hasn’t given them anything to actually care about.