Boost Your Fan Base By Firing Your Camera Crew
from the free-bird! dept
Instead of hiring professional concert documentary crews, a growing number of bands are handing the concert documentary process over to their fans, relying on amateur video to generate low-cost promotional material while increasing fan appreciation in the process. The Beastie Boys had some success with this idea recently, using footage shot by fans to create a popular documentary. Though some complained that the finished project had an over abundance of kitsch and a noteable lack of quality, they seem to have missed the point that the very idea brought the band far more attention than yet another bland, traditional concert film ever could have. The Shins have taken this idea one step further, teaming up with Current TV to create a five minute video that’s comprised of at least one still image from over 200 spectators and their cellphones or digicams. The end result is a somewhat shaky and blurry concert film that at one point offers a video montage of the entire stage made up of dozens of fan shots. It’s a win-win situation for the bands, who boost fan loyalty and create low-cost promotional material on the fly — provided they’ve got a hard-working and patient editor.