Fewer Than Half Of People Surveyed Shop Online At Work
from the or-flip-that-around dept
Perhaps part of the reason that Cyber Monday remains a myth is that it’s very premise is flawed. The idea is that on that first Monday after Thanksgiving, as everyone goes back to work from their four day vacation, they hit the online mall via their work computers. Except… 54% of people surveyed say they would never shop online at work. Of course, depending on your point of view, this could be a lot or a little. It wouldn’t be surprising to see someone else flip this story around and say that 46% of people would shop at work, and talk about how this is a big productivity waster (and then turn it into a story about lost productivity and how bosses need to stop people from shopping at work). Either way, it seems like it’s not yet enough people to make the idea of Cyber Monday all that interesting to most people who tend to use the Monday after Thanksgiving to actually do some work.