Can We Please Kill Off The Cyber Monday Stories?
from the it's-FUD-Wednesday! dept
A year ago, we pointed out that the whole idea of “Cyber Monday” (the Monday after Thanksgiving being a huge online shopping day as people go back to the office) was false, made up by a group of marketers, and the press bought into. They’ve continued that trend this year — even though the Monday after Thanksgiving isn’t even a particularly big online shopping day. However, one report is talking up how sales on this year’s Cyber Monday apparently were 26% higher than last year’s. Of course, that sounds good until you see this other study that points out that more shoppers shopped online on “Black Friday” than on Cyber Monday. On top of that, the whole idea that Cyber Monday represents people shopping from the office is also a myth. The study found that 84% of people shopped online from home, and 25% at work (I’m assuming this means that there was some percentage of people who did both, or someone’s got a problem with their math skills). Either way, it seems clear that the whole concept of Cyber Monday is a myth, with even retailers like Amazon saying they saw no noticeable bump in traffic. So, can we please stop calling it Cyber Monday?