Motorola Feels Good's Vibrations
from the push-this dept
Motorola has announced plans to buy push email vendor Good Technology, for an undisclosed price. It’s an interesting move that turns up the heat on RIM by promising to help further commoditize push email, particularly in the enterprise. Moves like this by Motorola — and Nokia’s earlier purchase of Intellisync — will loosen the Blackberry’s hold on the enterprise push email market as the handset vendors build support for their own systems into their devices. The push email market looks to be changing significantly. It’s moving on past the early fad stage into wider adoption. But as that happens, companies will be hard pressed to find the ROI on high-cost solutions for many employees, leading them towards cheaper systems, even if they don’t have all the features or bells and whistles of more expensive ones, like Blackberry. If mobile email can be supported on employees’ existing or lower-cost devices, that’s a significant bonus, as is the ability to not be locked into a particular proprietary system. RIM doesn’t satisfy many of these criteria, and the ability of handset and network equipment vendors to cheaply and easily bundle email services into their products should give them a distinct advantage moving forward.