Forrester Misreads Results Of Own Broadband Study
from the another-useless-report dept
There’s plenty to be concerned about over the state of the US broadband market, and there’s certainly no shortage of hand wringing about the rate of broadband penetration compared to other countries. So you’d think an analyst firm would try to cut through the hype to get at the real story. Think again; Forrester Research is out with a new report declaring ominously “China Ahead Of US In Broadband Adoption”. The firm says the findings are a wake-up call to US politicians that something must be done, since broadband is so important to the US economy. However, their findings read a bit differently than you might think. Instead of an apples-to-apples comparison of the two markets, Forrester only looked at four metropolitan areas in China, and found that 41% of their households had broadband compared to 40% for the entire United States. That’s quite a bit different than saying the US is behind China, and is actually quite a useless fact. Still, by playing on the twin fears of broadband penetration and the fear of falling behind China, Forrester has done a good job of ensuring that its report gets in the news and in the hands of politicians. And just to help out to make the comparisons fair (as we’re sure Forrester meant to do), we’ve done some research of our own comparing overall Chinese broadband penetration to that of urban areas in the US. It seems that on that tally, the US leads in the vicinity of 45% to 8%. That’s on us, Forrester, totally gratis for your next report.