Velveeta Fanboys Beat Out Apple Fanboys?
from the good-cover-for-Sony-and-Dell dept
The utterly perplexing ‘Best Brands’ poll is out, and for the seventh straight year, Sony comes at the #1 spot. This is of course in spite of last year’s rootkit DRM saga, in which the company compromised the security of customer computers. Coming in at the #2 slot is Dell, which has taken numerous hits to its reputation in the last year over things like customer service and product quality. So does this mean that people just don’t care about this stuff, and that those of us who track these things are just totally out of touch with the way most people think? The likely answer is that the poll is flawed and meaningless. One only need to look at the market to conclude that Apple (#10) probably should be higher than HP (#7) or that Google and Nike should be somewhere on the list. And, though it comes in at #9, you don’t see many Kraft fanboys out there. So, unless these surveys can produce results that square with reality, the concept of best brand will continue its slide into meaninglessness.