The Latest Solution To File Sharing: More CD Packaging!
from the just-what-no-one-wanted dept
While Universal Pictures has decided to take on counterfeiters at their own game in Russia and China with things like cheap, no frills, versions of DVDs that come out very soon after a movie hits the theater, but before the full featured DVDs come out, it looks like Universal Music is trying a somewhat similar tactic (though, not completely the same). They’re revamping the traditional CD “jewel box” for pretty much the first time since the record labels got rid of the tall cardboard boxes that were used so CDs could fit in the bins designed for vinyl LPs. However, rather than a single revamp, they’re going to now offer three separate tiers of packaging, so that true collectors will feel like they need to buy the same content over and over and over again. Still, it is at least some innovation out of an industry loathe to innovate. In this case, they’ll have cheaper versions of the CD that come in just a basic cardboard sleeve. Then there will be the standard CD (with a sturdier jewel box) and at the top tier, a deluxe version that may include extra material, DVD content and more detailed liner notes. Of course, the overall prices still seem too high to really change consumer behavior, but at least they’re realizing that some more choices can be a good thing.