Forget Free, Now We Want Services That Pay
from the how-soon-until-we-can-all-quit-our-jobs? dept
In an age where free consumers web services are considered standard using the business model of “AJAX, AdSense and Arrogance”, it was only a matter of time before the scales tipped even further towards the consumer. That is, we’re starting to see a lot more applications that are less about just being free, but also about paying their top users. It sounds good as a way to gain attention in a crowded market, since everyone likes getting paid — but it often does not make good business sense. There’s often a pretty big problem with all of these “bribe users” promotional plans: they’re always subject to being gamed. As soon as you offer people money or prizes of some kind, you’ll get the equivalent of “click fraud.” Someone, somewhere will be working overtime to figure out a way to make sure that money is going into his wallet — whether or not he deserves it. Unless these sites can come up with a real way to combat being gamed, it’s only a matter of time until someone will have set up some sort of bot or system to make sure the money goes somewhere that it probably doesn’t belong, ruining the experience for everyone else.