Are Investors Drunk?

from the history-repeats dept

There are those locations in every town where restaurants keep opening up and then failing, as they fail to heed the track record of those that came before them. The same seems to hold with some domain names, the classic one being As ideal as the name would seem to be for an online wine retailer, every attempt to build a business on that domain name has failed. But, like clockwork, the owners of have raised another $12 million to once again give it a go. This is a far cry from the $100 million that was invested in it the first time around, so in a sense that’s progress. It’s clear though (as the owners of and can attest) that a good domain name does not a successful business make. We’ll report back in six months when the company’s fortune turns again.

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Comments on “Are Investors Drunk?”

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LiLWiP says:

Re: Re:

Blame this on whatever you want to blame it on. I personally think that it is a combination of MANY things. People do not feel comfortable buying alcohol, particularly wine, online. They prefer to go to a B&M store where they have a person they can ask questions of. Fear of the package breaking in transit… etc… I also feel that is not marketed well enough. This article is the first time I have heard it mentioned outside of my emails I receive from them.

Great concept, but not good in reality. If more people were wine connesieurs and felt comfortable picking out their own wines, then online sales might turn around.

anonymous coward says:

As a former competitor to, i can attest that there is no money to made in online wine sales a.) unless the website is tied to a successful brick & mortar operation b.) derives a substantial portion of its sales from wine club membership programs. For example, K&L Liquors in San Francisco.

Another example in a different industry is they would have been out of business 3-4 years ago if it wasn’t for idiot investors that keep throwing money at them hoping that magiacally the business will make money. opentable doesn’t even have any competition and they still aren’t profitable. Hmmm, what does that tell you?

Bond says:

Re: anonymous coward - Open Table

I believe opentable is very profitable 6 yeqrs ago with only 1000 restaurants they were bringing in $7 million .

Now thery have 5000 restaurants


OpenTable has 36,000 registered members and 1,200 registered restaurants in 22 markets across the country, and it adds about 150 new restaurants a month, Mr. Edwards says. If it keeps that pace, it would have 4,200 registered restaurants within a year.

Mr. Edwards would not give a specific annual revenue figure, but he says OpenTable now pulls in about $600,000 a month. That would put annual revenues at $7.2 million. That’s a small figure, but Mr. Dell is bullish about growth. “We’re certainly trying to build a company with north of $100 million in revenue per year,” he says. He notes that the fine-dining hospitality business is about $267 billion a year, or three times the size of the airline business.

Jersey204 says:

I beg to differ

I actually really like the concept…whether that means it can/will be successful is another story. Has anyone ever ordered from I have, and I love it. It’s easy, convenient, and they actually have great deals on certain wines from time to time. My only concern is their storage and shipping. Do they have climate controlled storage units or trucks for shipping wine. I am afraid during the summer months especially that wine being shipped across the country could get cooked. And I agree, wine clubs and improved marketing would help the company.

Ladle says:

And it’s almost too bad about opentable; their service is genuinely valuable. (speaking as someone who bought it for a restaurants and installed it, trained staff, etc.) As expensive as it was, we probably did 20% more tables and were despite that able to get rid of a reputation for overbooking.

Can’t really be said for Too many states that won’t allow alcohol in the mail (mine included, though i got some HTF gin for a present once; shh) and prices way,way too high for something that’s already quite expensive. They would do better selling home wine cellar systems and corkscrews. Twice the profit, half the inventory headache, and no mailing issues.

I wonder how they would do if they networked buyers to in-state brick-and-mortar sellers? Might be hard to squeze money out of it, but..

Jeff says:


” the owners of have raised another $12 million to once again give it a go. This is a far cry from the $100 million that was invested in it the first time around, so in a sense that’s progress”

Doesn’t sound like progress to me – an internet based business that cost 1 million to start 10 years ago would now cost around 30 thousand to start up today with lower costs of hardware and bandwidth.

Restarting a 100 million company today could be done today for less than 3 Mil easy. Not a very good start.

Nobody Of any importance says:

Wine about sales

Here it is, no real reason to drink wine at all. Even though there are hundreds of idiot doctors that tell you a glass here and there is good for you. You can get everything your body needs without drinking any alcohol at all, which is the fact people. Now here what you don’t want to know wine is a toxin that means poison. Hmmm. this business should fail.

May the force be with you?

Yawn says:

Re: Wine about sales

Get over yourself already. The air you breathe is pretty toxic too. These people are just trying to make money, which is what everyone does in our country. But your little rant about wine being bad for you is so lame. So are the cokes or diet cokes you drink. And the water probably is not that great anymore either. So take that little bit of attitude elsewhere. And by the way, I do not drink wine. My partner loves it, but I stick to water. I just thought your post was uncalled for.

The force is with the ones with the eyes to see it, not the ones with their eyes closed.

Jersey204 says:

Re: Wine about sales

You are right, the alcohol in wine is a toxin. Additionally, sulfites have the ability to cause negative reactions in a certain percentage of the general population; however, to ignore the French paradox which has been backed by an endless number of doctors is foolish. The benefits of enjoying a glass, bottle, or barrel of wine (depending on your drinking habits) greatly outweighs the possible side effects. There’s just something about seeing and tasting a wine come to fruition, from vineyard to bottle. When the conversation turns to Hans Solo and Luke, maybe then you should comment…I’m all for wine online.

Uninvested dream (user link) says:

my idea - I have $50 invested so far.

I am slowly working on a project in my spare time using my domain

I am using the Google map’s api and dumping in my local wine retailers locations. I call them and let them know and see if they would like to advertise or have an enhanced version of their listing.

I will be then working on adding in their inventory and pricing. (that will be a neat trick) Then you could search for that perfect wine via location/price/rating and go get it!! I believe most people buy wine spontaneously so the has a lot of crap to get around.

Doing the same for Cigars too…woohooo.

If I programmed in theory then anything could be possible.

Topher3105 (profile) says:

One big glaring problem

Alcohol is tightly regulated, trying to sell something that is tightly regulated online is a complete waste of time.

Different states, provinces, countries all have different ways of taxing products and regulating sales. They also have local laws which a website has now way to conform to.

For instance, one BIG glaring problem with a website selling alcohol is there is no true way to validate the age of the person buying the wine. I mean, anybody could borrow Daddy’s credit card and have some wine purchased and delivered to the prom.

Consider also the taxation of alcohol which is mostly included in the price of the product. In Canada, alcohol is heavily taxed. I am sure a Canadian, or even someone outside the registered state for, couldn’t just buy and import wine like they can with running shoes or bobby pins.

The whole fact that alcohol is tightly regulated is to

a) Ensure that minors don’t get access to and abuse alcohol and

b) For those adults that wish to abuse it, make sure to get enough taxation dollars out of them.

And online website violates these two rules for selling libations.

I can’t understand how anybody thinking they can sell wine online thinks this would work. Or rather, I can’t see how anybody could be dumb enough to give millions to a company that says they can.

This sounds like another investment scam. I could not imagine how any company could squander $100 million on such a dumb concept, except for the purpose of ripping off investors and investing in propery in the Bahamas. I could set up website selling ANYTHING for around $500 in pure costs (domain registration, server space, and access to credit card/pay pal services). It is staggering to think that anybody believes that a website startup requires millions of dollars.

Yooperbacker says:

Re: My Idea is doing something like you are setting up. I am not sure how long they have been around. Laws are being changed to allow out of state buying, like here in Michigan. Michigan was allowing in-state sales but wasn’t allowing out-of-state. They were taken to court and michigan was told to either stop in-state all together or allow in and out sales. Michigan decided to allow both.

Anonymous Coward says:

“Alcohol is tightly regulated, trying to sell something that is tightly regulated online is a complete waste of time.”

Google They seem to be doing well working within the framework of what they are allowed to do.

And bear in mind that not every .com business has the potential for becoming a billion dollar IPO but many make the owners a very nice living.

Patrick Kilhoffer (user link) says:

Investment scam

It wouldn’t be that hard to make a profit. It might be hard to make a billion dollars in profit, but there are a lot of opportunities to sell advertising, related items, provide good information, etc that can all be profitable. And maybe they can’t compete on pure price, but a lot of people live in areas without good retail acess to a wide variety of wine. I don’t know how you would spend that much money doing it, I doubt I would need over a million to do it, but then I don’t own the domain.

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