B2B Corpse Exhumed For Yet Another Autopsy
from the not-your-father's-B2B dept
During the throes of the last bubble, one of the hottest buzzwords was B2B. Various companies promised to create dynamic online marketplaces where companies could trade in real time everything from steel joists to pencil erasers. Ironically, the hottest of them were the companies that promised to revolutionize staid industries. Remember eCattle (yes, B2B livestock exchange) and Chemdex (for the life sciences)? Although the bubble burst, some of those companies are still around, even if the future didn’t turn out to be as sexy as they imagined. The internet has definitely had a large impact on ordering, fulfillment and supply chain management, among other things, but the “NASDAQs for physical goods” never came to pass. Many of the companies have either folded or merged with larger companies, while a few standalone players hang around. It’s not news that these companies failed to live up to the hype, but it’s interesting how quickly this revolutionary space turned into something rather quiet and mundane. As another bubble looms perhaps this is a guide for what to expect of new companies that are again promising to change the world.