An eBay For Product Placement?
from the where-there's-a-will,-there's-as-marketplace dept
With so much concern from TV and advertising execs over the state of the traditional television commercial, many people have been suggesting that product placement will take up the slack. Already there’s been an increase in product placement over the last few years — and one company is now betting on such a product placement future. It’s trying to set up a marketplace for buying and selling product placement deals. Of course, building a marketplace tends to only make sense when you’re bringing together a lot of buyers and sellers who have trouble reaching each other otherwise. It’s not clear if that fits in the product placement world — where there really aren’t that many TV shows where product placement is all that valuable, and most of the big advertisers who are likely to use such a strategy are fairly well known as well. We’re also still waiting for the expected backlash against product placement, as actors and writers begin to wonder why they don’t get their cut for working a can of Pepsi into the story line.