Vonage Announces Non-Mobile UK Mobile Plan

VoIP provider Vonage has announced a deal in the UK where its subscribers can buy a $145 WiFi phone, then make calls from The Cloud’s 7,000 hotspots there for no additional charges. The plan is similar to earlier efforts from other VoIP companies, and is again being pitched as competition for mobile phone operators, conveniently ignoring the reality that despite their marketing hype, these aren’t mobile services — they’re nomadic at best, and ubiquitious mobile coverage remains a premium service for which operators will be able to charge a premium price for quite some time. Services like these will influence pricing, though, as these sort of nomadic calls from certain locations, whether it’s home, the office or hotspots become a cheap commodity through the use of fixed-mobile convergence products. But the ubiquity mobile operators offer, particularly when it’s bundled with cheap calls from users’ most frequent locations, will remain a much more successful offering. WiFi proponents will pipe back that citywide WiFi networks could change this, but it’s hard to take that threat seriously yet, given that wide-scale WiFi remains something of an unproven offering, particularly when it’s being mentioned as a replacement for cellular networks. Derek adds: And don’t forget, I’ve been using the Vonage VoWiFi F1000 phone since December, and wrote about the bad user experience. Since then, I’ve had continuing and additional problems with the WiFi phone – particularly when I try to use it in a nomadic capacity.

Filed Under:

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Vonage Announces Non-Mobile UK Mobile Plan”

Subscribe: RSS Leave a comment
1 Comment
Russell Buckley says:


This idea also fails to take into account history.

Hutchison launched Rabbit phones in the UK in 1989 which allowed callers to make callson special handsets if they were within 100 metres of a Rabbit phone point.

It failed, primarily as the reason to have a phone is to make AND receive calls. So you’d have to carry these receivers in addition to your mobile handset and frankly, who is going to bother?


Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...