Soccer-Themed Social-Networking Site May Score

from the gol! dept

For some time, Yahoo has argued that while Google may be better at selling targeted search advertising, its own network of sites are better for promoting a brand. Google may now be muscling in on that space by launching, a Nike-branded social networking web site targeting soccer fans around the globe. Like MySpace, users will be able to put up a web page, share video clips, and communicate with each other. Nike will seed it with viral videos and other content that appeals to soccer fans. What makes this venture interesting is that could attract a large number of users by targeting a niche. It could also appeal to people who would otherwise have no interest in social-networking web sites, but do have an interest in this area. Even if it’s just elaborate marketing, it’s marketing that people really like. The videos that Nike has already released are incredibly popular, with fans creating their own versions and posting them to the web. While the plethora of social-networking sites may induce some fatigue in this area, combining users passions with a well-loved brand could prove a hit.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Soccer-Themed Social-Networking Site May Score”

Subscribe: RSS Leave a comment
benmcnelly (user link) says:

Are you thinking what I am thinking?

I think so Brain, but it’s a miracle this one grew back….


I think this could begin a wave of social-networking apps and “partbership sites” from google. Heres a good philosophy, “Find ways to connect people with what thier interested in, and then become the best at it. Weather its entertainment, knowledge, websites, or social-networking…. then study thier habbits, email and obsessions and hit em with targeted ads that the advertising world will gladly pay out the nose for.”

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...