Interactive TV Lives Again, This Time On Mobile Phones

from the push-the-red-button-if-you-care dept

While interactive TV services have been available in other countries for several years, they’re still largely stuck as the next big thing here in the US — as they have been for a while. With a new twist on the old idea, now a company wants to offer the same types of services like games related to what’s happening on screen over cell phones instead of the TV itself or the internet. It’s unclear how using the phone will make these services any more attractive to users, but the company’s CEO says it’s because “Chances are, the cell phone is right next to them already.” Okay, but isn’t the remote control, too? Usability also seems like it could be a major problem, given the high latency of mobile networks. Interactive TV has failed to catch on not because of the medium over which it travels, but because people just don’t seem to care. Until the underlying services are changed to incoporate something that strike’s people fancy, the device they use to access them won’t matter.

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Comments on “Interactive TV Lives Again, This Time On Mobile Phones”

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Lhon0901 says:


Well, I’m not really advertising, but you could try using SonyEricsson Phones. I have and I can use it for long periods of time playing MP3’s. That’s just a suggestion, though. I may not last you the whole day, but you could use it longer than some phones, I guess… I hope I will not offend anybody here…

giafly says:

XBox Spectator Mode

…is the first real candidate for Interactive TV.

“Microsoft will soon be making use of newly patented technology that allows Xbox 360 players to ‘tune in’ to Xbox Live games as spectators.

Got nothing to watch on TV tonight; not even saved on your Sky Digital box? Well, very soon Xbox 360 will be offering a whole new ‘channel’ of spectator events. Microsoft has recently patented a new technology that, in addition to other areas of its vast business, will further revolutionise the way we enjoy videogames online.

The company likens its newest idea to tuning into a sporting event broadcast, with Xbox Live subscribers having the option to watch an online game or event in real time via Xbox 360. This new technology will allow for instant replays, highlights and various dramatic views of the action to resemble what you would normally expect from televised spectator events.” – Yahoo! Games

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