AOL Tries To Prove That Its Dialup Customers Really Are Suckers
from the you've-got-idiots dept
For years, AOL has struggled to transform itself out of a “dialup” service provider. Every few months the company would announce some great new strategy to get people to sign up for AOL’s broadband, rather than ditching AOL completely for some much cheaper broadband offering. This has involved story after story after story after story after story about how AOL was finally going to work with its sister broadband provider, Time Warner Cable/Roadrunner. Instead, not much happened. What usually happened, though, was some sort of reversal of course months later. If there were ever an example of a company that couldn’t agree on a strategy, AOL would be it. Hell, in the midst of all these reports about the importance of broadband, the company even decided at one point that it was getting out of the broadband business. A year ago, there were reports that AOL had finally recognized that people could get DSL for less than AOL’s dialup and decided to lower its dialup prices. This lasted for all of about a month, before someone internally freaked out and quietly raised the prices back up. Apparently, that didn’t shake all that many customers off of dialup, so the company figured that if they’re stuck with people who like paying more for dialup they might as well jack up the prices even higher and (at the same time) make it clear just how clueless their own customers really are. So, the latest strategy is to raise dialup prices for AOL so they’re the same as broadband prices. Yes, it’s as if they’re mocking their own customers for not moving up to broadband.