Death Knell For Dialup? DSL Now Cheaper Than Dialup
from the have-fun,-AOL dept
Get the idea that SBC has figured out how this whole "bundling" equation works? As reports trickle out about how bundling on telco/broadband/voice/video type services reduces customer churn by a tremendous amount, SBC has been making a variety of moves recently to jump on this train as quickly as possible. They claim they're moving to fiber to let them offer video (we'll believe it when we're connected to it), then they practically give away WiFi to DSL customers, and now they've reduced the price of DSL to $20 for certain phone service customers. Of course, it won't come as a surprise that the phone service you need to sign up for is a bit more expensive (and nearly double many VoIP rates), and the speeds offered are a bit slower than their regular rates, but it's still quite fast for those who've never had a high speed connection (exactly who SBC is targeting). That targeting brings up the next point. Broadband Reports points out that, at $20/month, this DSL offer is noticeably cheaper than popular dialup plans from AOL and Earthlink -- making them wonder if dialup is finally going to fade away.